Contrast Ratio: Contrast Ratio is the difference between the brightest white that a screen can produce and the darkest black. In more general terms, contrast is the difference between light and dark values in a picture. A good contrast is one with many steps between the blackest blacks and the brightest whites. For example if the ratio is 10,000:1 this means there are 9,998 shades of gray between the darkest black and the brightest white.

Dynamic Contrast is calculated by looking at the difference between the darkest blacks and the brightest whites when compared on different display settings. For example, the brightest white is calculated on a “bright” mode of the projector on a light image, whereas the darkest black is calculated on the darkest “cinema” mode that the projector can produce on a dark image. With this measurement you cannot see the contrast all at once at the same time.

Native contrast ratio on the other hand is the ratio of white and black measurements from the same image at the same time. This is considered the true contrast of the projector or television but this number is not often provided by manufacturers.

The best way to compare contrast ratio’s, as well as other factors determining the purchase of your projector or TV is to visit us in store and using your own eyes compare our range of products.